Top 5 Beauty Retail Apps on Android in Germany: Q2 2023

During the second quarter of 2023, the top beauty retail apps on the Android platform in Germany exhibited notable performance trends. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads, revenue, and active user metrics for these apps.

Douglas – Parfüm & Kosmetik saw its weekly downloads fluctuate, starting at approximately 8.9K at the end of March and experiencing a decline to around 4.5K by the end of June. Active users showed a similar downward trend, beginning at 45.3K and ending at 35.2K.

flaconi experienced a varied pattern in weekly downloads, starting at about 2.9K and peaking at 5.9K in mid-June. Active users started at 43.3K and peaked at 54.5K during the same mid-June period, before finishing the quarter at 49.4K.

GLAMOUR Fashion Trends shoppen had an interesting download pattern, with a significant spike to 23.2K in early April before dropping to zero. Active users mirrored this trend, peaking at 33.7K in early April and then declining sharply to 1.4K by the end of June.

Vorherige Version Sephora maintained a steady download rate with minor fluctuations, starting at approximately 1.9K and ending at 1.4K. Active user data was not available for this period.

LOOKFANTASTIC -Beauty Shopping showed a significant increase in weekly downloads, starting at 910 and peaking at 2.4K in early June. Active users followed a similar trend, starting at 4.4K and reaching 10.8K by mid-June before dipping to 7.2K at the end of the quarter.

For more detailed insights and data, visit Sensor Tower.